Media Evaluation

Question 5; How did you attract/address your audience?

Using my research on my audience; profiling my audience, as my guidelines I felt I attracted my target audience in a variety of ways. To start with one of the ways I attracted my target audience was through my front  cover which was a vital part of my magazine as it what my audience would use to decided whether or not they wanted to read my magazine. Choosing a model which was young was one of the ways I attracted my audience, I done this so that my target audience would feel as if they could relate to the magazine and the article which was written about the model. I also used a white model so that my audience would identify my magazine as a indie magazine as traditional convention of indie magazine is a white person. As well using a young white model so that my audience would be attracted and make my magazine identifiable I also used a attractive model to help attract the audience. The front cover model was also wearing clothes that represented a particle style related to indie pop culture. As written in my audience profiling audience my target audience would be able to relate to my magazine as they try to change mainstream fashion and music making their own style to it. This is why I chose to new artist as well as popular ones it insure that my target audience would be interested and willing to buy my magazine. This is also chosen through the clothes which my model is wearing; I chose a hat which started out being sold on markets and stalls, which then went into popular shops as H&M, PRIMARK, all common shops which are on the high street but also caterer for the indie style which my target audience would be interested in also.

Another way which I targeted my audience was by keeping the focus on British indie music, new artists and culture scene. I was able to do this through the cover line issues discussed throughout the magazine. Additionally, I used well known names in my magazine to attract my audience and issues that I felt would appeal to my audience more than a completely unknown text. For example I done this by putting “The UK’s HOT top 40 Chart” I know this would attract a lot of my audience and in the modern world a lot of people want to be in front of the music charts knowing what songs are hot and what songs just didn’t make it. This would keep my magazine relevant. I also included a new artist as well such as “Dunk ‘Em Daily” which would also keep its fresh & not mainstream.

Throughout my magazine I used san serif front to give the magazine a contemporary and professional look which I felt worked well together and also linked into the magazine music genre which I had decided to base my magazine around. This would be another way in which I attracted my target audience. I used a san serif font I downloaded from www.defont.com called Champagne & Limousines’ for my masthead, cover lines and general front. I chose this front because it was bold, recognisable, clear and understandable for my target audience, this helped me attracted them to the magazine. The font had a sort of posh and professional music twist to it which is where the name links to. This would make the target audience think about why the beats were compared to champagne thus making them think and talk about the magazine. This would encourage the readers to pick up the magazine and take a look. I thought the front was eye catching and suggested links to the masthead and music, which attracted my target audience. 

I used the colour scheme to attract my audience. The colour scheme of my magazine was mainly based on grey, and red as well as yellow although that was only used on the double page spread to replace to red so that it stood out compared to the rest of the magazine. I used these colours to be involved in my colour scheme for the magazine I involved these colours in my colour scheme because they were bold, strong and eye catching; grabbing peoples attention and helping me attract my target audience as it was familiar colours. During my research on the genre and audience I had learnt that bold colours were very popular in their culture and that grey was almost like their version of black compared to Goths cultures and norms. I have also used the type of language as a way of attracting audience; another convention as well colour scheme used in my magazine to make sure that my magazine was different but recognisable to its target audience. Throughout my magazine I used Standard English; sentences, punctuation, often using third person and quotes. I used this so that my magazine would be easy for my audience to read and relate to. I wanted to make it common with a certain twist to it which would also link into the genre of indie. My reasoning for the way that I used these codes of conventions were so that the magazine would appeal and attract both female and male which was important because I wanted to make a versatile magazine which both genders could relate too. Also the type of language I used although easy for my target audience to relate to, but also doesn’t discriminate towards an older audience as I would like my audience to be able to be as big as it possible could.  And each thing was appreciate as it linked in with each other as well as serving a purpose and following the code of the conventions.

To attract my target audience as well on my contents page I kept it clean, fresh and tidy allowing the reader to focus on the separate pieces of text and photos separately; this would make it ‘easy on the eyes’ easier to understand and removing any overwhelming sensation they may feel towards a contents page with too much text and images because it would feel as though it is too much information to consume and avoid the magazine.