Media Evaluation

Question 4; who would be the audience for your media product?

At the start of my project I said that Champagne beats was targeting a young audience involving teenagers and young adults. This audience would be of a British speaking background; as the words would be written in English. I aimed at this audience because at the moment in time and in the past Britain has always had the fond liking style towards Indie music, trying to separate themselves from the ‘rest’ whoever that may be at the time. For example, during the 60’s a person who dressed indie would want to rebel from the norms set by their parents but at the same time break away from the norm which was set by popular culture such as rock music; causing the mods and rockers riot at Brighton. British bands tend to dominate the indie scene worldwide making it very popular for my audience to be interested in this line of genre.

I decided to target a younger audience; under 30’s as the artist featured and the contents of my magazine are more likely to appeal to them rather than an older audience. They were relatively new bands or artists, which would attract the music they listen to more than a more mature person who had been listening to the same line of genre or people since a younger age. Plus the discussion and issues, raised or written about in the magazine are more likely to affect young people of today’s time. However my magazine would appeal to an older audience because it discussed all issues surrounding the genres like festivals and gigs which is more common convention of a ‘indie scene’ although this is written about on the contents page, which could limit my audience if the more mature reader went on the appearance of the front cover.

In terms of ethnicity, indie music is usually associated with white people, so it keep some of the conventions and to keep the traditional roles of a indie magazine I chose to use a white person on my front cover.  This made champagne beats attracts its target audience, in a easy, simple and typical way. Although the magazine does use a white person as the front cover model to allow the target audience to establish the magazine for it genre, I did however use a black people though out the magazine and on the contents page there is a photo of a black girl is featured throughout the magazine. This makes my magazine easier to relate to other minorities. The magazine target audience that have a deeper passion for the music which this magazine targets in; beyond just downloading the current ideals; it allows the audience to know up and coming artists as well as allowing them to keep track of the popular artists already out there.