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Profiling Audience

Profiling your audience

1)      The reader; Arial Summers is 17 years old, she would call her style indie. She is very passionate about music liking more genres than one; classical, R&B, hip hop; pop music as well as Indie music. She is a competitive athlete who has 5 gold, 7 sliver & 3 bronze metals in swimming & gymnastics alone. She is from an Asian background as well as a Caribbean and Italian background. She currently studies performance studies at college A-LEVEL as well studying English, Further maths, Health & Fitness.  Arial plans to go to university after she finishes her course at college, she will be taking a performance studies degree. She hopes to network with the right people which will allow her to go to New York’s Ballet College in New York, America. As well as doing swimming she has been doing ballet classes since 7 years old but despite this says that indie music is her real passion and often mixes both cultures to get there she says “both things are so mainstream, I hate being the same as everyone which is why I like doing such a diverse chose of subjects and extra activates, which is why I like indie culture there are no boundaries and if there was then they would be broken, I'm not afraid to mix both together to find my own style” Arial lives with her 5 brothers & 2 sisters in her family home. She is currently single “I am from a big family with a lot of males, I have seen my how they treated my two older sisters boyfriends before they expected them and actually dread the day I have to bring a boy home, if I am in a relationship I avoid at all cost to bring them home” She says moving away from her family will be nerve wreaking but a good experience to prove to her family that she isn’t the baby that they make out her to be. 

2)      Magazine; in the magazine to target Arial Summers and my target audience I will bring a selective amount of different artists that are mainstream but as well indie and new. For example using a new artist & singers such as Ed Sheeran, Rizzel Kicks & The Wanted. Like a lot of people who read the magazine Arial Summers has a passion for getting involved in different projects, the magazine will offer the chance for readers to get their work published in the magazine as well as reading it. This feature will set the magazine apart from most as music magazine offer the reader activities to waste time when bored and activities like festivals etc. This magazine will also be targeted towards people will different abilities allowing more than just literati people to get involved. As a magazine there will probably be 40/60 photos so that the reader like Arial Summers can receive information about festivals, gigs, opportunities and so forth without being left feeling overwhelmed or put off.

#3

Content Analysis – XXL

1)      There is one photograph on XXL magazine content page.

2)      XXL has a simple structure; bold underlined titles with a column of page numbers and details of what the page is about.

3)      The relationship between the photo and text is positive and reflects each other. The man in the photo is wearing the same colour as some of the text for example orange, black, white and red. The layout of the content page is simple and calm which links with the photographs of the man because he is calm also. Also some of the text like the heading is dominated and over the information of the pages which also joins in with the picture as he is in an overpowering pose, with an almost belittling facial expression. The size of the photo compared to the text is 50/50, which shows the photo and text are equal on the page.

4)      The artist is divided clearly between the texts from side to side.

5)      XXL magazine has 20 pages on it’s content page

#2

Content analysis – Billboard

1)      There are four photographs on billboards’ magazine content page

2)      The contents page is divided in to three sections

3)      The relationship between the photo and the text is 30/70 as there is more writing that photo

4)      The artists are divided closes, with three photos together and then one long photo underneath.

5)      Billboard has 39 pages are in the magazine

#1

Content Analysis

1)      Vibe has 1 photograph on the content page.

2)      The structure of the content page is simple and spaced out.

3)      The relationship between text and photo is 20/80

4)      The artists is separate from the text

5)      Its not clear as I have 1/3 content pages

Textual Analysis 5

Textual Analysis - CHRIS BROWN

Denotation: The magazine cover consists of a colour photograph of a man looking directly at the camera. It is a medium long shot showing her head, arms and waist. He is leaning against a wall his hands are in his pockets in the shot. The background of the photograph is red (not clear enough to describe), and the photograph covers the middle of the magazine cover. Behind the man is the VIBE Masthead, and in front of him are nine separate cover-lines in white, green, black and red.  The photographed men’s name is in white and there are whiting underneath each cover line separating them. A bar code is visible in the bottom corner.

Masthead:Vibe’s masthead is very clear; white capital letters in bold. The lower case letters aren’t joined up to each other. The word ‘vibe’ is normal used when speaking about music.. All of the musicians who have used this phrase in their music had reputations of having bad, hard, and naughty and almost thug lifestyles- making the magazine seem dangerous and risqué. The name ‘Vibes’ tells the audience this magazine is music based.

Character:The Cover photograph is of the successful American singer ‘Chris Brown’.

Composition: He is posed in a very suggestive ‘tough guy’ kind of a way. Her pose, body language, and clothing, are very aggressive, strong and intimidating.

Costume: Her clothing is a plain red t-shirt, jeans and silver accessories. This costume has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be male. The clothing worn is similar to the costumes used suggest Chris Brown is tough, with high status.

NVC: Her Non verbal communication is also very aggressive. His facial expression is angry and tough. He is also looking directly at the camera.

Lighting: The lighting is high key, as the Photograph is displayed daytime.

Setting: There is little setting, however the red background connotes danger and is therefore in keeping with a tough appearance. He could also be on the street.

Cover-lines:The main cover-line that relates to her photograph says: “IS THAT CHRIS BROWN?”  This is making a reference to a piece of music he did before this picture was taken, that was called ‘Yeah 3x’ (released in 2010).  This was the video where she got rid of he a young child to scream out “hey its Chris brown!” this showed his success in the fact people knew him. The different cover-lines tell us that this magazine doesn’t concentrate on just one genre of music, and doesn’t only focus on music either, but is diverse in what it chooses to write about.  Artists mentioned on the cover-lines include Usher, Chris Brown, Will.I.Am (There is a definite emphasis on American artists). The only person mentioned who is not a musician is the debarge family, who is a family who experienced intense highs and lows. The way the cover-lines are written reveals that this magazine also focuses on current news events as well- e.g. “Cocaine heroin, prison, HIV…” It suggests that VIBE magazine is a new fresh magazine, and is on it’s away to becoming an American institution. This can tell its readers they will receive accurate and challenging Journalism.

Target Audience;Considering all of these points, the likely target audience would be people (male and female, though more male audience members than female) aged 14-55. They would have a good knowledge of popular culture and a definite interest in a wide range of musical styles and the music industry generally.

Textual Anaylsis 4

Textual Analysis - ADELE

Denotation:                                                                                                                                                            The magazine cover consists of a colour photograph of a woman looking directly at the camera although her body is on an angle. It is a medium close up shot showing her head and shoulders. It is not clear whether she is standing or sitting (not visible) in the shot I would say standing though. The background of the photograph is white and plain, and the photograph covers the whole of the magazine cover. Next to the woman’s head in the corner is Q, discover great music’s Masthead, and in front of her are five separate cover-lines in white, red and black.  The photographed women’s name is in white capitals and beneath that a pun ‘blow us away’ which likes to the design of the photograph. A bar code is visible in the bottom corner.

Masthead:                                                                                                                                                                 Q’s masthead is eye catching; one capital letter in white on a red background. The words underneath Q ‘discover great music’ connote music culture. The words suggest all the music is in the magazine are ‘great’ automatically giving the magazine some type of status. Q also suggest that the magazine is simple, laid back and not fused giving the image that all artist in or on the magazine are relaxed cool people. And the three words underneath ‘Q’ tell the audience automatically that it is about music.

Character:                                                                                                                                                             The Cover photograph is of the new breakthrough successful British singer ‘Adele’.

Composition:                                                                                                                                                       She is posed in an almost innocent way. Her pose, body language, and clothing, are very close in, as she appears to be holding herself. Her fingers on her lips look as though she is biting them which give the idea of her feeling uncomfortable.

Costume:                                                                                                                                                              Her clothing seems to be a purple jacket and nail colour. This costume has been chosen carefully to appeal to the target audience of the magazine, which are from 14+ both male and female. The clothing worn is similar to something she may wear on a normal day. Her make up, nail vanish and coat all patch; purple.

NVC:                                                                                                                                                                       Her Non verbal communication is also very seductive and innocent. Her mouth is slightly open displaying a tiny bit of her white teeth; she could be rubbing her lips connoting ‘looking for a kiss or biting her nails connoting ‘innocents’ and she is looking directly at the camera.

Lighting:  The lighting is in a high key angle, as the Photograph is meant to display brightness and purity.

Setting:  There is little setting, however the white background connotes winter or simple & clean. And is therefore in kept with a ‘blown away’ theme.

Cover-lines:The main cover-line that relates to her photograph says: “Adele:  BLOWS US AWAY”.  This is making a reference to a piece of her music and voice she has, which made her success a new and fresh artist.  This music and video to accompany it was very powerful and soulful which people would relate to like a big gush of wind. The different cover-lines tell us that this magazine doesn’t concentrate on just one genre of music, and doesn’t only focus on music either, but is diverse in what it chooses to write about.  Artists mentioned on the cover-lines include Adele, Keith Richards, Liam Gallagher and U2 (There is a definite emphasis on British artists). The way the cover-lines are written reveals that this magazine only focuses on current music. All of the cover-lines use Are Calibri, connoting simple. It suggests that Q magazine has are a fresh new simple magazine and has almost become a British institution. This can tell its readers they will receive accurate and challenging music journalism.

Target Audience: Considering all of these points on the magazine such as the cover-lines the target audience are likely to have an interest in a variety of artist such has Liam Gallagher, U2 and Keith Richards. The magazine has a rock and roll genre like magazine like rolling stones and such. This magazine target audience would be a mixture of male and female, with an average age of non more than 18-40. They would have a good knowledge of popular culture considering rock and roll and a definite interest in a wide range of musical styles and the music industry. They would be able to read and enjoy artists which do not include many pictures.

Textual Analysis 3

Textual Analysis – LUDACRIS

Denotation: The magazine cover consists of a colour photograph of a man looking directly at the camera and something covered the other eye. It is a medium close shot showing her head and shoulders. The background of the photograph is white, and the photograph covers the whole of the magazine cover. Behind the man is the XXL Masthead. The photographed men’s name is in black and white. There are words in yellow. A bar code is visible in the bottom corner.

Masthead: XXL’s masthead is very distinctive: Red with white capital letters. The first letter of each word. The masthead ‘XXL’ suggests that there is something bit about this magazine which sets the magazine apart from the others. ‘XXL’ is short for extra extra large. This statement is normally used for clothing which suggests that the magazine has something that makes this magazine the best one.

Character: The Cover photograph is of the successful American rapper ‘Ludacris’.

Composition:  She is posed in a very aggressive and angry ‘hard man’ kind of a way. Her pose, body language, and clothing, are quite simple, nothing outrageous.

Costume: From what is visible on the cover his costume consists with a simple black jacket. This is probably the same style he has worn in the past from music videos and photo shots. This tells the audience that has an artists clothing isn’t the most important thing to Ludacris. His clothing (costume) has been carefully chosen to appeal to the target audience, which are probably males and his fans; which wouldn’t take the artist seriously if he was in a brightly coloured jacket. The artist himself would have had some type of decision to the outfit, which tells us this is the audience that he has a simple style.

NVC:  His Non verbal communication is also very suggestive. His mouth closed. His facial expression is aggressive pulling a ‘dirty look’. He is looking directly at the camera.

Lighting:                                                                                                                                                 The lighting is high key, as the Photograph could be argued that it’s meant to display during the day.

Setting:                                                                                                                                                    There is little setting, however the white background connotes simple-ness and is therefore in keeping with a simple style.

Cover-lines:

The main cover-line underneath the American rapper Ludacris says; “LUDACRIS; will shoot yo’ ass” This relates to the photograph of what appear to be a camera/gun. This is making reference to a line Ludacris is famous for using. And the famous line is used by other American rappers, gangsters and actors. This line was also in a film Ludacris played a role in; Fast and Furious 5 where a group of people plan to take the head gangster down. Throughout this films cars, guns and swearing is used which connotes the ‘bad boy’ image which a lot of American rappers hold. The different cover lines consist of information on the empire, fashion and music has such. This tells the audience that the magazine doesn’t only focus on the music side of things. Artists including Will Smith, 50 CENT, and LL COOL J etc are placed next to his head. This tells the audience that this magazine has a genre of rap, hip pop and rnb. Although ‘eazy-e’s empire 20 years later’ tells the audience that there are some articles not just about the ‘fabulous’ lifestyles of rappers. The words on the magaziene are in capitals with link in with the connotations that the magazine is extra big and better than the other competitions. It suggests that XXL magazine has existed for a while and is interested in the history of music as well upcoming news. This can tell its readers they will receive accurate and challenging Journalism while/after reading this magazine.

Target Audience

Considering all of these points on the cover such as the cover-lines like ‘Hollywood issues; will smith, 50 cent… and easy-e’s empire. The likely target audience would be people male and female, though more male audience members than there would be female audience members, they would be aged 18-40. They would have a good knowledge of popular culture, this time period and some centuries back and a definite interest in a wide range of rnb styles and the music industry generally. They are likely to be well educated/well read, and have an interest in American popular culture.

Anaylsis Textual 2

Textual Analysis – PROFESSOR GREEN

Denotation:The magazine cover consists of a colour photograph of a man looking directly at the camera. It is a medium shot showing his waist upwards. He is standing in the shot. The background of the photograph is black, and the photograph covers the whole of the magazine cover. Behind the woman is the ‘RWD’. The photographed man’s name is in red capitals. A bar code isn’t visible.

Masthead: RWD’s masthead is very distinctive: Red with white through it like it is club lights. The font used is similar the famous ‘club’ writing and connotes night life. The words ‘party all night with pro green’ links with the connotations of the masthead has it says ‘club’. By using this line it tells the audience that there will be an interview, telling the target audience that RWD aren’t just about music.

Character: The Cover photograph is of the successful British singer ‘Professor Green’.

Composition: He is posed in a very aggressive structure ‘hard’ kind of a way. His pose, body language, and clothing, are very calm, hard and aggressive.

Costume:                                                                                                                                                                                              His clothing is black and red body warmer with a white t-shirt underneath, a gold watch is visible. This costume has been chosen carefully to appeal the magazine’s audience because the colours of the magazine cover. The clothing worn is similar to the costumes he that would be more common with the artist.

NVC: His Non verbal communication is also very intimidating. He has a slight smile, and she is looking directly at the camera.

Lighting:                                                                                                                                                The lighting is high key, as the Photograph is meant to display nighttimes.

Setting:                                                                                                                                                     There is little setting; however the black background connotes a night life atmosphere.

Cover-lines:                                                                                                                                           The main cover-line that relates to her photograph says: “Party all night with: PRO GREEN”. This is making a reference to a piece of music he has done in the past as he is an adult in the music industry so he would be familiar in nightclubs. After Hours special suggest a darker side to the magazine, has if there is a day time edition to the magazine. The cover goes with one of this videos; I need you tonight, which has some scenes in a nightclub. There aren’t no artists mentioned on the cover-lines.                                                                                                                                                                                                                                                                                                                             Although above the masthead there are words such as “music style sports gaming film tech news” which tells the audience that this magazine offers much more than an interview with professor green. This suggests that they have a wide target audience. The way the cover-line “after hours special” is common in the nightlife surroundings. This can tell its readers they will receive accurate and challenging Journalism.

TargetAudience                                                                                                                                                                 Considering all of these points, such as ‘sports, gaming, tech, news...’ this suggest that the target audience is likely people age 18-30, from the titles it suggests that the audience would predominantly be men, has women aren’t known to be interested in gaming and sports at the same rate has men. They would have a good knowledge of popular culture, with artist like professor green. A definite interest in a wide range of musical styles and the music industry generally. They are likely to be able to write and have an interest in popular culture.

Textual Analysis

Textual Analysis – BEYONCE

 Denotation:                                                                                                                                           The magazine cover consists of a black and white photograph of a woman looking directly at the camera. It is a medium close up shot showing her head, and shoulders. She is standing (this could be argued). The background of the photograph is white, and the photograph covers the whole of the magazine cover. In front of the woman’s head is the Billboard Masthead, and in front of her are five separate cover-lines in white and black.  The photographed women’s name is in white and there is red writing beneath more than half of the cover lines. A bar code isn’t visible.

Masthead:                                                                                                                                         Billboard’s masthead is very distinctive: Black bold with colour in all over the lower case letter with a circle in them. The font used is similar to billboard writing and connotes American culture. Also ‘Billboard’ is another very famous long running magazine since 1894, suggesting that this magazine has all of the connotations of tradition. The name ‘Billboard’ tells the audience this magazine is information based.

Character:                                                                                                                                               The Cover photograph is of the successful American singer ‘Beyonce’.

Composition:                                                                                                                                             She is posed in a very deep ‘in a pure kind of a way. Her pose, body language, and clothing, are very simple and easy.

Costume:                                                                                                                                                                                  Her clothing is some sort of black lace material top, which suggest class and social status. Her hair is straight and out of her face. 

NVC:                                                                                                                                                                                                         Her Non verbal communication is also very simple. Her mouth is slightly open but not showing any teeth, and she is looking directly at the camera.

Lighting:                                                                                                                                                                The lighting is high key, as the Photograph is looks as if it is daytime.

Setting:                                                                                                                                                   There is little setting...                                       

Cover-lines:

The main cover-line that relates to her photograph says: “Beyonce; “I want to be an icon”.  This is making a reference to her career so far. This suggests that music isn’t the only thing Beyonce in considering in her career. And that her fan base is important to her has she wants to be a good role model as well has make good music Artists mentioned on the cover-lines include Christina Aguilera, Robbie Williams, Guns ‘N’ Rose and Enrique Iglesias. This tells the audience that Billboard isn’t just music from one set genre, for example hip pop rnb or rock but a mixture. The cover line of the magazine tells the audience that this magazine doesn’t only focus on the music side of the music industry but also the tasks and roles that include in the job. There is a cover-line next to Beyonce’s head ‘MTV OFFER THE BEATLES FOR SALE’ this suggest that they have an older audience as well has the Beatles were based in the 1960’s. The variety of cover-lines tells the audience that the magazine offers more than just information on music but it has an entertain side and serious side. All of the cover-lines use a serif font, connoting a billboard transition. It suggests that Billboard magazine follows the traditional billboard style. This can tell its readers that they will receive accurate, interesting and a type challenging Journalism.

Target Audience

Considering all the points such has covers lines featuring artists from different time periods and genres such as The Beatles which were at their peak during the early and late 1960’s and Guns ‘N’ Roses who are a popular famous rock band which have also been round for longer than Beyonce. It makes this magazine different compared to other magazines has including these classic bands also features Robbie Williams and Enrique Iglesias. When you take this points in to evaluations the target audience would be age 21-55 which a mixture of men and females, although from the cover-line about The Beatles, Beyonce would suggest this would be dominantly females has men wouldn’t be interested in having The Beatles and artist include would be more to a females choose. People who read this magazine would have a good ability to read. They are also likely to have an interest in the different sides like icons, benefits and disadvantages to having a career in the music industry.